Hidden Bibliographic Details
| Other authors / contributors: | Parker, Lynn, author.
Olson, Steve, 1956- author.
Institute of Medicine (U.S.). Standing Committee on Childhood Obesity Prevention, issuing body.
New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop) (2012 : Washington, D.C.)
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| ISBN: | 9780309269537
0309269539
9780309269544
0309269547
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| Notes: | Title from PDF title page.
Includes bibliographical references.
This project was supported by Contract/Grant No. 69449 between the National Academy of Sciences and the Robert Wood Johnson Foundation. The views presented in this publication do not necessarily reflect the views of the organizations or agencies that provided support for this project.
Version viewed June 24, 2014.
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| Summary: | A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006).
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| Other form: | Print version: Challenges and Opportunities for Change in Food Marketing to Children and Youth. Washington, D.C. : National Academies Press, 2013 0309269539
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