Creating desired futures : how design thinking innovates business /

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Bibliographic Details
Imprint:Basel : Birkhäuser, ©2010.
Description:1 online resource (424 pages) : illustrations (chiefly color)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11181720
Hidden Bibliographic Details
Other authors / contributors:Shamiyeh, Michael.
DOM Research Laboratory.
ISBN:9783034611398
3034611390
9783034603683
3034603681
Notes:Includes bibliographical references.
Summary:Today's society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today's companies are become increasingly complex. This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions. Creating Desired Futures defines design a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly well suited to the business world's current need for innovative strategies. In twenty-f.
Other form:Print version: 9783034603683
Standard no.:10.1515/9783034611398