Metaphor and Mills : Figurative Language in Business and Economics.

Metaphor and Mills : Figurative Language in Business and Economics.

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Bibliographic Details
Author / Creator:	White, Michael.
Imprint:	Berlin : De Gruyter, 2012.
Description:	1 online resource (338 pages)
Language:	English
Series:	Applications of Cognitive Linguistics [ACL] ; v. 19 Applications of Cognitive Linguistics ACL.
Subject:	Metaphor. Figures of speech. Economics -- Language. Business -- Language. Interdisciplinary approach to knowledge. Economics -- Language. Figures of speech. Interdisciplinary approach to knowledge. Metaphor. Electronic book.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11188383

Hidden Bibliographic Details
Other authors / contributors:	Herrera-Soler, Honesto.
ISBN:	9783110274585 3110274582 9781283628259 1283628252 3110272962 9783110272963
Notes:	Includes bibliographical references and index. Print version record.
Summary:	While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
Other form:	Print version: 9783110272963
Standard no.:	9786613940704

Table of Contents:

Section I. Metaphor in economic theory and in economics as an academic discipline
section II. Cultural filters in contrastive studies
section III. Metaphor in the economy and business in practice.