Aesthetics in marketing /

Aesthetics in marketing /

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Bibliographic Details
Author / Creator:Baisya, Rajat K.
Imprint:Los Angeles ; London : Response Books, 2008.
Description:1 online resource (313 pages) : illustrations
Language:English
Subject:
Market segmentation.
Consumers' preferences.
New products.
Aesthetics.
Aesthetics.
Consumers' preferences.
Market segmentation.
New products.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11195445
Hidden Bibliographic Details
Other authors / contributors:Das, G. Ganesh.
ISBN:9788178299808
8178299801
9788178297569
8178297566
0761935959
9780761935957
Notes:Includes index.
Includes bibliographical references and index.
Print version record.
Summary:A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It.
Other form:Print version: Baisya, Rajat K. Aesthetics in marketing. Los Angeles ; London : Response Books, 2008 9780761935957 0761935959
Standard no.:9786611965464

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