Hidden Bibliographic Details
| ISBN: | 9789027254238
9027254230
9789027290496
9027290490
1282105620
9781282105621
9786612105623
6612105623
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| Notes: | Includes bibliographical references and index.
English.
Print version record.
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| Summary: | Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis.
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| Other form: | Print version: Freitas, Elsa Simoes Lucas. Taboo in advertising. Amsterdam, NL : John Benjamins Pub. Co., ©2008
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