Sports Marketing 2014-2015 /

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Bibliographic Details
Author / Creator:Miller, Richard K. (Richard Kendall), 1946- author.
Imprint:Loganville, GA : Richard K Miller & Associates, [2014]
©2014
Description:1 online resource (465 pages).
Language:English
Series:RKMA market research handbook series
RKMA market research handbook series.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11224742
Hidden Bibliographic Details
Varying Form of Title:Richard K. Miller & Associates market research handbooks
RKMA market research handbook
Other authors / contributors:Washington, Kelli D., author.
Richard K. Miller & Associates, author, publisher.
ISBN:9781577832096
1577832094
9781577831976
1577831977
Notes:Includes bibliographical references.
Text in English.
Online resource; title from title page of PDF file (viewed April 3, 2014).
Other form:1-57783-197-7
Table of Contents:
  • Part I: Market summary
  • Top sports cities
  • Sports market segments
  • Advertising & sponsorships
  • Concessions
  • Fantasy sports
  • Game promotions
  • Licensing
  • Memorabilia
  • Participation & recreation
  • Sporting goods
  • sports fans
  • Sports management
  • Sports travel
  • Stadiums & arenas
  • Ticketing
  • Part II: Sports media
  • Sports television broadcasting
  • Sports radio
  • Sports periodicals
  • Newspaper sports sections
  • Sports online
  • Mobile
  • Part III: Professional League sports
  • Major League baseball
  • National Basketball Association
  • National Football League
  • National Hockey League
  • Major League Soccer
  • Women's National Basketball Association
  • Professional Lacrosse
  • Arena Football League
  • Minor League Sports Part IV: Individual sports
  • Cycling
  • Golf
  • Tennis
  • Part V: Motorsports
  • Indycar
  • Nascar
  • Auto racing circuits
  • Motocross
  • Supercross Part VI: Fighting Sports, etc.