Sports Marketing 2014-2015 /
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Author / Creator: | Miller, Richard K. (Richard Kendall), 1946- author. |
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Imprint: | Loganville, GA : Richard K Miller & Associates, [2014] ©2014 |
Description: | 1 online resource (465 pages). |
Language: | English |
Series: | RKMA market research handbook series RKMA market research handbook series. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11224742 |
Table of Contents:
- Part I: Market summary
- Top sports cities
- Sports market segments
- Advertising & sponsorships
- Concessions
- Fantasy sports
- Game promotions
- Licensing
- Memorabilia
- Participation & recreation
- Sporting goods
- sports fans
- Sports management
- Sports travel
- Stadiums & arenas
- Ticketing
- Part II: Sports media
- Sports television broadcasting
- Sports radio
- Sports periodicals
- Newspaper sports sections
- Sports online
- Mobile
- Part III: Professional League sports
- Major League baseball
- National Basketball Association
- National Football League
- National Hockey League
- Major League Soccer
- Women's National Basketball Association
- Professional Lacrosse
- Arena Football League
- Minor League Sports Part IV: Individual sports
- Cycling
- Golf
- Tennis
- Part V: Motorsports
- Indycar
- Nascar
- Auto racing circuits
- Motocross
- Supercross Part VI: Fighting Sports, etc.