OpenX ad server, beginner's guide : build and maintain professional advertising solutions for your websties with OpenX ad server /

OpenX ad server, beginner's guide : build and maintain professional advertising solutions for your websties with OpenX ad server /

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Bibliographic Details
Author / Creator:	Yılmaz, Murat.
Imprint:	Birmingham, UK : Packt Pub., 2010.
Description:	1 online resource (v, 279 pages) : illustrations
Language:	English
Subject:	MySQL (Electronic resource) MySQL (Electronic resource) Internet marketing. Web site development. Open source software. Internet marketing. Open source software. Web site development. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11233689

Hidden Bibliographic Details
Varying Form of Title:	Build and maintain professional advertising solutions for your websites with OpenX ad server
ISBN:	9781849510219 1849510210 9781849510202 1282557432 9781282557437 9786612557439 6612557435 1849510202 9781849510202
Digital file characteristics:	data file
Notes:	English.
Summary:	"OpenX is the world's leading independent ad server and it provides you with the simple tools you need to make money from advertising. Although OpenX is a fast, robust ad serving solution to power all of your digital advertising, it can be challenging to get beyond the basics and build an advertising system that meets your needs perfectly. This practical guide gives you a hands-on experience on using OpenX Ad Server, helping you develop feature-rich and professional advertising solutions for web sites with world-class ad serving functionality. The book explores the powers of OpenX Ad Server and provides you with impressive ad server solutions"--Resource description page.
Other form:	1-84951-020-2

Description
Summary:	Written with a step-by-step but friendly and engaging approach, this Packt Beginner's Guide is designed to be placed alongside the computer as your guide and mentor. Step-by-step tutorials are boosted by explanations of the reasoning behind what you are doing. You will quickly pick up the necessary skills, tips, and tricks for building a successful OpenX ad server with practical examples that help you to learn by experiment and play. If you are an enthusiast with clear IT basics, who wants to use OpenX ad server for advertising, then this book is for you.
Physical Description:	1 online resource (v, 279 pages) : illustrations
ISBN:	9781849510219 1849510210 9781849510202 1282557432 9781282557437 9786612557439 6612557435 1849510202