OpenX ad server, beginner's guide : build and maintain professional advertising solutions for your websties with OpenX ad server /

OpenX ad server, beginner's guide : build and maintain professional advertising solutions for your websties with OpenX ad server /

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Bibliographic Details
Author / Creator:Yılmaz, Murat.
Imprint:Birmingham, UK : Packt Pub., 2010.
Description:1 online resource (v, 279 pages) : illustrations
Language:English
Subject:
MySQL (Electronic resource)
MySQL (Electronic resource)
Internet marketing.
Web site development.
Open source software.
Internet marketing.
Open source software.
Web site development.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11233689
Hidden Bibliographic Details
Varying Form of Title:Build and maintain professional advertising solutions for your websites with OpenX ad server
ISBN:9781849510219
1849510210
9781849510202
1282557432
9781282557437
9786612557439
6612557435
1849510202
9781849510202
Digital file characteristics:data file
Notes:English.
Summary:"OpenX is the world's leading independent ad server and it provides you with the simple tools you need to make money from advertising. Although OpenX is a fast, robust ad serving solution to power all of your digital advertising, it can be challenging to get beyond the basics and build an advertising system that meets your needs perfectly. This practical guide gives you a hands-on experience on using OpenX Ad Server, helping you develop feature-rich and professional advertising solutions for web sites with world-class ad serving functionality. The book explores the powers of OpenX Ad Server and provides you with impressive ad server solutions"--Resource description page.
Other form:1-84951-020-2
Table of Contents:
  • Cover; Copyright; Credits; About the Author; About the Reviewers; Table of Contents; Preface; Chapter 1: Introduction and Installation of OpenX Ad Server; Basics of OpenX Ad Serving; Main features of OpenX Ad Server; System requirements; Installing OpenX; Downloading OpenX; Time for action
  • downloading OpenX; Uploading OpenX files; Time for action
  • uploading OpenX using cPanel file manager; Time for action
  • uploading OpenX using an FTP client; Setting file permissions; Time for action
  • setting file permissions; Creating a MySQL database and user
  • Time for action
  • creating a MySQL database and userOpenX installation wizard; Time for action
  • using OpenX installation wizard; Summary; Chapter 2: Start Ad Serving with OpenX; Basic OpenX Ad serving steps diagram; Sample Amazon.com banner serving flowchart; Time for action
  • adding Amazon.com as an advertiser; Time for action
  • adding a campaign for Amazon.com; Time for action
  • adding a banner to Toys & Games; Amazon campaign; Time for action
  • adding a website to OpenX; Time for action
  • adding a zone to the website; Time for action
  • linking the Amazon banner to the zone
  • Time for action
  • serving the banner on the websiteSummary; Chapter 3: Advertisers and Campaigns; Advertisers; Adding an advertiser; Time for action
  • adding Apple as an advertiser; Campaigns; Inventory of a website; In-house versus paid campaigns; Campaign types in OpenX; Understanding campaign priorities; Campaign revenue information; Adding campaigns to an advertiser; Time for action
  • adding a contract type campaign for Apple; Time for action
  • adding a Contract (Exclusive) type campaign; Tips for efficient advertiser and campaign management; Tip 1: Using a consistent naming convention
  • Tip 2: Using duplicate campaign functionTip 3: Filtering active campaigns; Tip 4: Guaranteeing campaign impressions on a zone; Summary; Chapter 4: Filling Campaigns with Banners; Banners; Understanding banner types; Local banners using webserver; Time for action
  • adding a local webserver banner; to Apple Inc
  • Mac Devices campaign; Local banners using SQL; Local banners using webserver-advantages and disadvantages; Local banners using SQL-advantages and disadvantages; Generic HTML banners; Time for action
  • adding Google AdSense ads with OpenX
  • Generic HTML banners-advantages and disadvantagesGeneric Text banners; Generic text banners-advantages and disadvantages; External banners; Time for action
  • adding an external banner type for Amazon; External banners-advantages and disadvantages; Targeting visitors with banner delivery options; Understanding geotargeting; Time for action
  • Amazon Halloween banner targeting; US visitors; Summary; Chapter 5: Adding Websites and Zones; Websites and zones; Zone types; Adding websites and zones to OpenX; Time for action
  • adding a website to OpenX
  • Time for action
  • adding a banner type zone to website

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