Market segmentation; concepts and applications.
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| Author / Creator: | Engel, James F. |
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| Imprint: | New York, Holt, Rinehart and Winston [1972] |
| Description: | xiii, 486 p. illus. 23 cm. |
| Language: | English |
| Series: | Holt, Rinehart and Winston marketing series |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1123996 |
| Physical Description: | xiii, 486 p. illus. 23 cm. |
|---|---|
| Bibliography: | Bibliography: p. 469-483. |
| ISBN: | 0030880823 |