Tourism marketing for developing countries : battling stereotypes and crises in Asia, Africa and the Middle East /

Tourism marketing for developing countries : battling stereotypes and crises in Asia, Africa and the Middle East /

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Bibliographic Details
Author / Creator:	Avraham, Eli.
Imprint:	Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, [2015]
Description:	1 online resource
Language:	English
Subject:	Tourism -- Marketing. Tourism -- Marketing. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11250809

Hidden Bibliographic Details
Other authors / contributors:	Ketter, Eran.
ISBN:	9781137342157 1137342153 9781137342164 1137342161 9781349579198 134957919X 9781137342140 1137342145
Digital file characteristics:	text file PDF
Notes:	Includes bibliographical references and index. Print version record.
Summary:	Tourism Marketing for Developing Countries examines how tourist destinations in Asia, the Middle East and Sub-Saharan Africa battle stereotypes and negative images, overcome crises and attract tourists and visitors. The book provides real-life examples of strategies and techniques for altering the image of developing destinations and attracting international tourism, despite the challenges that stem from negative place images. Based on the analysis of dozens of case studies, it reveals the marketing and communication strategies used by developing countries. The analysis is conducted in relation to the accumulated theoretical and practical knowledge about media and public images, factors that affect image construction in the international media, image repair and destination marketing. Using a multi-step model, the book offers a proven toolbox for scholars and practitioners interested in attracting international tourism to developing countries."
Other form:	Print version: Avraham, Eli. Tourism marketing for developing countries. Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, [2015] 9781137342140 1137342145
Standard no.:	10.1057/9781137342157

Description
Summary:	Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references and index.
ISBN:	9781137342157 1137342153 9781137342164 1137342161 9781349579198 134957919X 9781137342140 1137342145