Tourism marketing for developing countries : battling stereotypes and crises in Asia, Africa and the Middle East /
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Author / Creator: | Avraham, Eli. |
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Imprint: | Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, [2015] |
Description: | 1 online resource |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11250809 |
Table of Contents:
- Introduction: Tourism Marketing for Developing Countries; 1 Perceptions, Stereotypes and Media Images of the Developing World; 2 Factors Influencing the Media Image of Developing Countries; 3 Marketing and Destination Branding; 4 Tourism Marketing for Destinations with Negative Images; 5 Marketing Middle East Destinations; 6 Marketing African Destinations; 7 Marketing Asian Destinations; 8 Final Observations and Insights; References; Index.