Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability /
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| Author / Creator: | Reyes Mercado, Pável, author. |
|---|---|
| Imprint: | London : Palgrave Macmillan, [2016] |
| Description: | 1 online resource (xxii, 131 pages) |
| Language: | English |
| Series: | Palgrave pivot Palgrave pivot. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11263133 |
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| 100 | 1 | |a Reyes Mercado, Pável, |e author. | |
| 245 | 1 | 0 | |a Eco-innovations in emerging markets : |b analyzing consumer behaviour and adaptability / |c Pável Reyes-Mercado. |
| 264 | 1 | |a London : |b Palgrave Macmillan, |c [2016] | |
| 300 | |a 1 online resource (xxii, 131 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 347 | |b PDF | ||
| 490 | 1 | |a Palgrave pivot | |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed June 29, 2016). | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers"--Provided by publisher | ||
| 505 | 0 | |a Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices. | |
| 650 | 0 | |a Renewable energy sources |x Technological innovations |z Developing countries. | |
| 650 | 0 | |a Consumer behavior |z Developing countries. | |
| 650 | 7 | |a Market research. |2 bicssc | |
| 650 | 7 | |a Research & development management. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Real Estate |x General. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Renewable energy sources |x Technological innovations. |2 fast |0 (OCoLC)fst01094599 | |
| 651 | 7 | |a Developing countries. |2 fast |0 (OCoLC)fst01242969 | |
| 655 | 4 | |a Electronic books. | |
| 773 | 0 | |t Springer eBooks | |
| 776 | 0 | 8 | |i Print version: |a Reyes Mercado, Pável. |t Eco-innovations in emerging markets. |d London : Palgrave Macmillan, [2016] |w (DLC) 2016941461 |
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