Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability /

Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability /

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Bibliographic Details
Author / Creator:	Reyes Mercado, Pável, author.
Imprint:	London : Palgrave Macmillan, [2016]
Description:	1 online resource (xxii, 131 pages)
Language:	English
Series:	Palgrave pivot Palgrave pivot.
Subject:	Renewable energy sources -- Technological innovations -- Developing countries. Consumer behavior -- Developing countries. Consumer behavior. Renewable energy sources -- Technological innovations. Developing countries.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11263133

Hidden Bibliographic Details
ISBN:	9781137587428 1137587423 1137587415 9781137587411 9781349933310 1349933317 9781137587411
Digital file characteristics:	text file PDF
Notes:	Includes bibliographical references and index. Online resource; title from PDF title page (EBSCO, viewed June 29, 2016).
Summary:	"Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers"--Provided by publisher
Other form:	Print version: Reyes Mercado, Pável. Eco-innovations in emerging markets. London : Palgrave Macmillan, [2016]
Standard no.:	10.1057/978-1-137-58742-8 10.1057/978-1-137-58

Table of Contents:

Introduction
Chapter 1 Macro perspectives of Eco-Innovations
Chapter 2 Research Foundations: Retrospects and Prospects
Chapter 3 Research Model
Chapter 4 Research Approach
Chapter 5 Unveiling Consumer's Insights
Chapter 6 Driving Change: Converging Business and Policy
Chapter 7 Challenges Ahead
Appendices.