Foreign direct investment inflows into the South East European media market : towards a hybrid business model /

Foreign direct investment inflows into the South East European media market : towards a hybrid business model /

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Bibliographic Details
Author / Creator:	Vukanović, Zvezdan, author.
Imprint:	Switzerland : Springer, [2016]
Description:	1 online resource
Language:	English
Series:	Media business and innovation Media business and innovation.
Subject:	Mass media -- Economic aspects -- Balkan Peninsula. Investments, Foreign -- Balkan Peninsula. Investments, Foreign. Mass media -- Economic aspects. Balkan Peninsula.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11266536

Hidden Bibliographic Details
ISBN:	9783319305127 3319305123 9783319305103
Digital file characteristics:	text file PDF
Notes:	Includes bibliographical references. Online resource; title from digital title page (viewed on Aug. 24, 2016).
Summary:	This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Other form:	Erscheint auch als: Druck-Ausgabe Vukanović, Zvezdan. Foreign Direct Investment Inflows Into the South East European Media Market . Towards a Hybrid Business Model
Standard no.:	10.1007/978-3-319-30512-7.

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