The French way : how France embraced and rejected American values and power /

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Bibliographic Details
Author / Creator:Kuisel, Richard F.
Imprint:Princeton, N.J. : Princeton University Press, ©2012.
Description:1 online resource (xxii, 487 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11279457
Hidden Bibliographic Details
ISBN:9781400839971
1400839971
9780691151816
0691151814
Notes:Includes bibliographical references and index.
Print version record.
Summary:There are over 1,000 McDonald's on French soil. Two Disney theme parks have opened near Paris in the last two decades. And American-inspired vocabulary such as "le weekend" has been absorbed into the French language. But as former French president Jacques Chirac put it: "The U.S. finds France unbearably pretentious. And we find the U.S. unbearably hegemonic." Are the French fascinated or threatened by America? They Americanize yet are notorious for expressions of anti-Americanism. From McDonald's and Coca-Cola to free markets and foreign policy, this book looks closely at the conflicts and con.
Other form:Print version: Kuisel, Richard F. French way. Princeton, N.J. : Princeton University Press, 2011 9780691151816
Standard no.:9786613290670
Review by Choice Review

In this erudite study examining Franco-American relationships in the 1980s-90s on foreign policy, economics, and popular culture, Kuisel (Georgetown) shows that US domestic and foreign policies were a deterrent to France's national identity. The French response was anti-Americanism, but not against Americans. France perceived the US as a "hyperpower" that promoted cultural/economic imperialism; Disney, McDonald's, and Coca-Cola were Americanizing French society. Resistance came from competitors and farmers who protested that French cuisine was in jeopardy. But US industries were successful since they maintained a "tight ship and monitored standards." Intense rivalry permeated economics and culture. France accused the US of exporting cultural imperialism; US cinema, television, and popular music were undermining French society. But these social outlets were popular with the French people. France's foreign policy supported multipolarity to contravene US unilateralism. France wanted to be equal partners with the US in Bosnia and in Israeli-Palestinian and German unification negotiations. France attempted to have a peacekeeping security defense plan as a counterpart to NATO, but the plan failed without endorsement from the US, which favored NATO expansion. The paradox is in the contrasting sets of behavior: anti-Americanism with the Americanization of French society in accepting US values and economic models. Summing Up: Recommended. All levels/libraries. C. A. Gliozzo Michigan State University

Copyright American Library Association, used with permission.
Review by Choice Review