Globalization on the ground : media and the transformation of culture, class, and gender in India /

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Bibliographic Details
Author / Creator:Derné, Steve, 1960-
Imprint:Los Angeles, Calif. : Sage, 2008.
Description:1 online resource (243 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11281138
Hidden Bibliographic Details
ISBN:9788132100386
8132100387
1281963739
9781281963734
9788178298269
8178298260
Notes:Includes bibliographical references (pages 219-231) and index.
Restrictions unspecified
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212
digitized 2010 HathiTrust Digital Library committed to preserve
Print version record.
Summary:Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization on existing cultural values differ among social groups. The non-élite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations.
Other form:Print version: Derné, Steve. Globalization on the ground. Los Angeles, Calif. : Sage, 2008 9788178298269
Standard no.:9786611963736