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|a HF5415.55
|b .R45 1996eb
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7 |
|a BUS
|x 094000
|2 bisacsh
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| 245 |
0 |
0 |
|a Relationship marketing :
|b theory and practice /
|c edited by Francis Buttle.
|
| 260 |
|
|
|a London :
|b Chapman,
|c ©1996.
|
| 300 |
|
|
|a 1 online resource (xii, 202 pages) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
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|a online resource
|b cr
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|a text file
|2 rdaft
|0 http://rdaregistry.info/termList/fileType/1002
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Cover; Contents; Preface; 1 -- Relationship marketing; 2 -- Supply-chain relationships; 3 -- Principal-agent relationships; 4 -- Business-to-business relationships; 5 -- Internal relationships; 6 -- Retail banking; 7 -- Corporate banking; 8 -- Credit cards; 9 -- Financial advisers and savings and investment products; 10 -- Airlines; 11 -- Hospitality; 12 -- The advertising agency-client relationship; 13 -- Relationship marketing within the not-far-profit sector; 14 -- Where do we go now in relationship marketing?; Index.
|
| 588 |
0 |
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|a Print version record.
|
| 520 |
|
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|a T̀his book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don t argue. Just read the book!' - Evert Gummesson, Stockholm University. By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening chapter examines relationship marketing (RM) theory, reviews a number of RM definitions and reports on.
|
| 546 |
|
|
|a English.
|
| 650 |
|
0 |
|a Relationship marketing.
|0 http://id.loc.gov/authorities/subjects/sh96005326
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Green Business.
|2 bisacsh
|
| 650 |
|
7 |
|a Relationship marketing.
|2 fast
|0 (OCoLC)fst01093590
|
| 650 |
1 |
7 |
|a Relatiemarketing.
|2 gtt
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Buttle, Francis.
|0 http://id.loc.gov/authorities/names/n97000784
|
| 776 |
0 |
8 |
|i Print version:
|t Relationship marketing.
|d London : Chapman, ©1996
|z 9781853963131
|w (DLC) 96223102
|w (OCoLC)35127222
|
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|t Library of Congress classification
|a HF5415.55 .R45 1996eb
|l Online
|c UC-FullText
|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=292332
|z eBooks on EBSCOhost
|g ebooks
|i 12271838
|
