Advertising myths : the strange half-lives of images and commodities /

Advertising myths : the strange half-lives of images and commodities /

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Bibliographic Details
Author / Creator:Cronin, Anne M., 1967-
Imprint:London ; New York : Routledge, 2004.
Description:1 online resource (166 pages) : illustrations
Language:English
Series:International library of sociology
International library of sociology.
Subject:
Advertising -- Social aspects.
Consumer behavior.
Consumption (Economics) -- Social aspects.
Advertising -- Social aspects.
Consumer behavior.
Consumption (Economics) -- Social aspects.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11301404
Hidden Bibliographic Details
ISBN:9781135141417
113514141X
9780415281744
0415281741
0203603680
9780203603680
113514141X
0415281733
0415281741
9780203603680
9780415281737
Digital file characteristics:data file
Notes:Includes bibliographical references (pages 137-147) and index.
Summary:Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a.
Other form:Print version: Cronin, Anne. Advertising Myths : The Strange Half-Lives of Images and Commodities. Hoboken : Taylor and Francis, ©2012 9780415281737

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