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|a 828793247
|a 988410677
|a 1113463753
|a 1153530638
|a 1162405959
|a 1193505533
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| 020 |
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|a 9781409469018
|q (electronic bk.)
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|a 1409469018
|q (electronic bk.)
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|z 9781409469025
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| 035 |
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|a (OCoLC)828743750
|z (OCoLC)828793247
|z (OCoLC)988410677
|z (OCoLC)1113463753
|z (OCoLC)1153530638
|z (OCoLC)1162405959
|z (OCoLC)1193505533
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|b eng
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|c E7B
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|d OCLCQ
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|d STF
|d UHL
|d OCLCQ
|d UKCRE
|d VLY
|d UKUAL
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| 049 |
|
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|a MAIN
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| 050 |
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4 |
|a HD59.2
|b .H66 2013eb
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| 072 |
|
7 |
|a BUS
|x 052000
|2 bisacsh
|
| 100 |
1 |
|
|a Honey, Garry.
|0 http://id.loc.gov/authorities/names/n2009015721
|
| 245 |
1 |
0 |
|a What is reputation worth? :
|b how to protect and enhance value /
|c Garry Honey.
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| 260 |
|
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|a Farnham, Surrey :
|b Gower,
|c 2013.
|
| 300 |
|
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|a 1 online resource (ix, 44 pages) :
|b color illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
|
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|a "A 32 point guide"--Cover.
|
| 504 |
|
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|a Includes bibliographical references.
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| 505 |
0 |
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|a Cover; Contents; List of Figures; About the Author; Introduction; 1 Reputation Defined; 8 Points on Reputation defined; Control; Comparison; Contrast; Compass; Condition; Colour; Context; Communication; Summary -- Reputation Defined; 2 Reputation Damage; 8 Points on Reputation Damage; 5 Levels of Trust Erosion; Outrage; Disgust; Concern; Surprise; Disappointment; 3 Influencers of Trust Recovery; Existing Goodwill; Nature of Threat; Response to Threat; Summary -- Reputation Damage; 3 Reputation Risk; 8 Points on Reputation Risk; 5 Distinguishing Features of the Risk; Business Continuity Risk.
|
| 505 |
8 |
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|a Strategic RiskBehavioural Risk; Intangible Risk; Consequential Risk; 3 Issues for Assessment; Measuring Risk; Managing the Risk; Reporting the Risk; Summary -- Reputation Risk; 8 Points on Reputation Protection; 2 Major Concerns; Transferability; 4 Reputation Protection; Time; 6 Barriers to Insurance Cover; Capacity; Hazard; Information; Risk; Outage; Notice; Summary -- Reputation Protection; Further Reading.
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| 520 |
|
|
|a Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected.
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| 546 |
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|a English.
|
| 650 |
|
0 |
|a Corporate image.
|0 http://id.loc.gov/authorities/subjects/sh85032900
|
| 650 |
|
0 |
|a Corporations
|x Public relations.
|0 http://id.loc.gov/authorities/subjects/sh85108765
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Public Relations.
|2 bisacsh
|
| 650 |
|
7 |
|a Corporate image.
|2 fast
|0 (OCoLC)fst00879659
|
| 650 |
|
7 |
|a Corporations
|x Public relations.
|2 fast
|0 (OCoLC)fst00879905
|
| 655 |
|
4 |
|a Electronic books.
|
| 655 |
|
0 |
|a Electronic books.
|
| 776 |
0 |
|
|z 9781409469018
|
| 903 |
|
|
|a HeVa
|
| 929 |
|
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|a oclccm
|
| 999 |
f |
f |
|i c300e20d-8a94-5e4c-ba6d-f6e0aa58e099
|s 9c684bfe-5c48-50e7-bc31-16d63fa954e0
|
| 928 |
|
|
|t Library of Congress classification
|a HD59.2 .H66 2013eb
|l Online
|c UC-FullText
|u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=530816
|z eBooks on EBSCOhost
|g ebooks
|i 12384072
|
