What is reputation worth? : how to protect and enhance value /

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Bibliographic Details
Author / Creator:	Honey, Garry.
Imprint:	Farnham, Surrey : Gower, 2013.
Description:	1 online resource (ix, 44 pages) : color illustrations
Language:	English
Subject:	Corporate image. Corporations -- Public relations. Corporate image. Corporations -- Public relations. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11302358

Hidden Bibliographic Details
ISBN:	9781409469018 1409469018 9781409469025
Notes:	"A 32 point guide"--Cover. Includes bibliographical references. English.
Summary:	Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected.
Other form:	9781409469018

Table of Contents:

Cover; Contents; List of Figures; About the Author; Introduction; 1 Reputation Defined; 8 Points on Reputation defined; Control; Comparison; Contrast; Compass; Condition; Colour; Context; Communication; Summary
Reputation Defined; 2 Reputation Damage; 8 Points on Reputation Damage; 5 Levels of Trust Erosion; Outrage; Disgust; Concern; Surprise; Disappointment; 3 Influencers of Trust Recovery; Existing Goodwill; Nature of Threat; Response to Threat; Summary
Reputation Damage; 3 Reputation Risk; 8 Points on Reputation Risk; 5 Distinguishing Features of the Risk; Business Continuity Risk.
Strategic RiskBehavioural Risk; Intangible Risk; Consequential Risk; 3 Issues for Assessment; Measuring Risk; Managing the Risk; Reporting the Risk; Summary
Reputation Risk; 8 Points on Reputation Protection; 2 Major Concerns; Transferability; 4 Reputation Protection; Time; 6 Barriers to Insurance Cover; Capacity; Hazard; Information; Risk; Outage; Notice; Summary
Reputation Protection; Further Reading.

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