Advertising, sex, and post-socialism : women, media, and femininity in the Balkans /

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Bibliographic Details
Author / Creator:Ibroscheva, Elza, 1974-
Imprint:Lanham : Lexington Books, [2013]
Description:1 online resource (xxvi, 175 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11303729
Hidden Bibliographic Details
ISBN:9780739172674
0739172670
9780739172667
0739172662
1498557163
9781498557160
Notes:Includes bibliographical references (pages 161-170) and index.
English.
Description based on print version record and CIP data provided by publisher; resource not viewed.
Summary:The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.
Other form:Print version: Advertising, sex, and post-socialism Lanham : Lexington Books, [2013] 9780739172667 (cloth : alk. paper)