Hidden Bibliographic Details
ISBN: | 9780739172674 0739172670 9780739172667 0739172662 1498557163 9781498557160
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Notes: | Includes bibliographical references (pages 161-170) and index. English. Description based on print version record and CIP data provided by publisher; resource not viewed.
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Summary: | The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.
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Other form: | Print version: Advertising, sex, and post-socialism Lanham : Lexington Books, [2013] 9780739172667 (cloth : alk. paper)
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