Strategic innovative marketing : 5th IC-SIM, Athens, Greece 2016 /
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Imprint: | Cham : Springer International Publishing : Imprint : Springer, 2017. |
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Description: | 1 online resource (xxii, 556 pages, 132 illustrations, 80 illustrations in color) |
Language: | English |
Series: | Springer Proceedings in Business and Economics, 2198-7246 Springer proceedings in business and economics, |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11306940 |
Table of Contents:
- Sakas TOC
- Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016)
- Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education
- Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship
- Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education
- Integration of the Theory and Practice in Continuity with the Development of Key Competencies
- One of the Necessary Areas of Solutions for the Czech University Education
- Part II: New Ways of Marketing Analytics
- Social media analytics empowering customer experience insight
- Emotion-Gauge: Analyzing affective experiences in B2B customer journeys
- Customer perceived value
- a key in marketing of integrated solutions
- Reliability and perceived value of sentiment analysis for Twitter data
- Part III: Development and Marketing Strategies in Innovative Technological Enterprises
- Measuring the impact of burnout on job satisfaction and organizational commitment
- The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees
- Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links?
- The role of organisational culture in the Greek higher tourism quality
- Integrating Total Quality Management philosophy in the Greek Tourism sector
- The role of organizational culture in Greek higher education quality
- Integrating Total Quality Management philosophy in Greek higher educational institutions
- Relationship between Supervisor's Emotional Intelligence and Transformational Leadership in Hotel Organizations
- Dynamic Combination of Automatic Forecasts for Corporate Budgeting
- Financial Text Mining in Tweeterland
- Part V: 2nd Symposium on Business Modelling
- Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences
- Communicating Strategically for Improving Team Effectiveness in ICTs Organizations
- Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment
- Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager
- The Use of Information System at public hospital pharmacies in Greece: Myths and Reality
- Organization style and its effect on employee satisfaction and personal performance
- A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece
- The role of local government in the provision of social services in the third age. Case study: the municipality of Volos
- Part VII: Marketing communications in online communities
- Pharmaceutical marketing STAR
- Comparison shopping websites and their impact on consumers' purchase intention
- Part VIII: The Role Of Branding For Companies & Countries
- Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity
- Current Perception of a Brand in Czech Consumers' Mind
- Generation Z and religion in times of crisis
- Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers
- Fashion brands, social media and consumers' exposure to marketing messages
- A report on museum branding literature
- "Greek Breakfast": A new tourism brand name for an age-long gastronomy tradition
- Part IX: User Generated Content and Marketing
- Cliff diving in virtual communities
- Attitude towards change: factors affecting hospital managerial employees' resistance to change
- Part X: Innovations on shipping management and marketing
- Are Greek-tanker operators aware of IMO's Sustainable Maritime Transportation System and willing to follow its goals and actions?
- Strategies in 'shipping business management'
- How do Dry Bulk Freight Levels affect Minor Dry Commodity Trade and Shipping Marketing during Economic Recession Periods?
- The Process of employing Greek Ship Officers onboard Greek Ships A Proposal for a New Recruiting Tool
- Evolution of Logistics Centers and Value-Added Services offered in Port Areas & the Importance of Marketing
- The Role of Marketing in the Shipping Industry in Case of Accidents
- The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmentally Regulated Market.
- Part XI: 2nd Symposium on Business Informatics and Modelling
- Software Protection and Piracy focusing on the 2008 Crisis: A comparative study and simulation modeling regarding the case of Greece, Germany and England
- Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation
- Modeling and Simulation of Promotion Procedures for IT companies through Facebook
- Modeling and simulation for the development of innovative ideas for video games in smartphones
- Mobile Commerce and success factors. Simulation and modeling of the problem
- The simulation model of supply chains on the macroeconomic level is the tool to control the economic development of the region
- Calculating Handling of Business Resources for Establishing a Successful Information's Technology Project.
- Calculating Handling of Company Resources for Establishing an Effective Project Team
- Businesses: The association between their export performance and information and communication technology adoption
- Modeling the process of a web-based collaboration tool development
- Comparing Scrum and XP Agile Methodologies using Dynamic Simulation Modeling
- The development of new ideas for IT products, through social media
- Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by 2030
- Mechanisms of Management Process Improvement of an Educational Institution
- Part XII: 6th Symposium on Integrated Information
- The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals
- Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking.
- Instagram Company Page Creation Modeling and Simulation
- Two Years on
- Developing Metrics for Crowdsourcing with Digital Collections
- Ethics and medical research
- Is the Market Value of Software Vendors affected by Software Vulnerability Announcements?
- Conceptual search algorithms for FDB databases
- Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms
- Analysis of GWAP collected tags in the description of heritage materials
- Selective Monitoring of the Safety of Railway Buildings
- Group Recommendations in MapReduce
- APANTISIS: A Greek Question-Answering System for Knowledge-Base Exploration
- News Articles Platform: Semantic Tools and Services for Ag-gregating and Exploring News Articles
- Data Mining of World Bank Indicators.