Hidden Bibliographic Details
| ISBN: | 9783319490649
3319490648
9783319490632
331949063X
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| Digital file characteristics: | text file PDF
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| Notes: | Vendor-supplied metadata.
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| Summary: | The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.
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| Other form: | Print version: Beere, Rosalind. Role of Franchising on Industry Evolution. Cham, Switzerland : Springer Science and Business Media : Palgrave Macmillan, 2017 331949063X 9783319490632
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| Standard no.: | 10.1007/978-3-319-49064-9
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