The HistoryMakers video oral history with Byron Lewis.

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Bibliographic Details
Imprint:Chicago, Illinois : The HistoryMakers, [2016]
Description:1 online resource (14 video files (6 hr., 55 min., 13 sec.)) : sound, color.
Language:English
Subject:
Format: E-Resource Video Streaming Video
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11318585
Hidden Bibliographic Details
Varying Form of Title:History Makers video oral history with Byron Lewis
Byron Lewis
Other authors / contributors:Lewis, Byron E., Sr., 1931- interviewee.
Richardson, Julieanna L., interviewer.
Hickey, Matthew, director of photography.
HistoryMakers (Video oral history collection), production company.
Sound characteristics:digital
Digital file characteristics:video file
Notes:Videographer, Matthew Hickey.
Julieanna L. Richardson, interviewer.
Recorded New York, New York 2013 October 23.
Recorded New York, New York 2013 October 24.
Vendor-supplied metadata.
Summary:Business executive Byron E. Lewis Sr. was born on December 25, 1931 in Newark, New Jersey. Lewis graduated from Shimer Junior High School and John Adams High School in Queens, New York. In 1953, he received his B.A. degree in journalism from Long Island University. In 1961, Lewis worked as an advertising salesman in Harlem for Citizen Call and Urbanite Magazine. He went on to work for Amalgamated Publications and then Tuesday magazine from 1963 until 1968. In 1969, Lewis established UniWorld Group, Inc., an agency that pioneered the concept of multicultural advertising. UniWorld's clients included major companies such as AT&T, Avon, Burger King, Colgate Palmolive, Eastman Kodak, Ford Motor Co., Mars Candy, and the United States Marine Corps. In 2012, Lewis retired and became UniWorld's chairman emeritus. He received Black Enterprise's AG Gaston Lifetime Achievement Award and was inducted into the American Advertising Federation's Advertising Hall of Fame in 2013.