Six billion shoppers : the companies winning the global e-commerce boom /

Six billion shoppers : the companies winning the global e-commerce boom /

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Bibliographic Details
Author / Creator:	Erisman, Porter, author.
Edition:	First U.S. edition.
Imprint:	New York, N.Y. : St. Martin's Press, 2017. ©2017
Description:	241 pages ; 22 cm
Language:	English
Subject:	Electronic commerce -- Developing countries. Consumers -- Developing countries. Entrepreneurship -- Developing countries. Commerce. Consumers. Electronic commerce. Entrepreneurship. Developing countries -- Commerce. Developing countries.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11370091

Hidden Bibliographic Details
Varying Form of Title:	6 billion shoppers
ISBN:	9781250088673 1250088674 9781250088680 9781250164964 1250164966 9781250164964
Notes:	Includes bibliographical references (pages 223-232) and index.
Summary:	From China to India to Nigeria, e-commerce is entering a dramatic era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread Internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by Western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega-markets and explore opportunities for entrepreneurs and global brands alike. Traveling through Africa, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in those markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by these new consumers and provides practical advice on how to profit.

Table of Contents:

A shopping mall in every pocket
How the West was won
The rise of e-commerce in China
The great mall of China
India: the next mega-market
India's e-commerce golden era finally arrives
Southeast Asia
Latin America
Africa-the final frontier
Six billion shoppers.