Healthcare : market dynamics, policies and strategies in Europe /
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Imprint: | Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015. ©2015 |
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Description: | 1 online resource (264 pages) : illustrations (some color), maps, graphs, tables |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11383166 |
Table of Contents:
- Preface
- Contents
- 1. Introduction to the European Healthcare Market
- 2. Investment Attractiveness of the Healthcare Markets in Europe
- 3. Consumption and Consumer Behavior in the European Healthcare Market
- 4. New Trends in Consumer Behavior in the European Healthcare Market
- 5. Relationship Marketing Performance of Medical Facilities
- 6. Emerging Buying Center Concepts in Healthcare Industries
- 7. Integrated Marketing Communication in the European Healthcare Market
- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs
- 9. Healthcare Business Performance
- Control Mechanisms
- 10. E-healthcare Service and Business Strategies in a Virtual Environment
- 11. Social Media Implementation in the European Healthcare Sector
- 12. Customer Values and Attitudes towards e-Healthcare Services
- 13. Efficiency Control of Building Relationships with Customers by using Social Media
- About the Authors
- Index.