Exploring the rise of fandom in contemporary consumer culture /

Exploring the rise of fandom in contemporary consumer culture /

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Bibliographic Details
Imprint:	Hershey : Business Science Reference, [2017] ©2018
Description:	xxi, 300 pages : illiustrations, charts ; 29 cm
Language:	English
Subject:	Brand loyalty. Consumer behavior. Branding (Marketing) Brand loyalty. Branding (Marketing) Consumer behavior.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11396237

Hidden Bibliographic Details
Other authors / contributors:	Wang, Chenglu, editor.
ISBN:	9781522532200 152253220X 9781522532217 (ebook)
Notes:	"Premier reference source." Includes bibliographical references and index.
Summary:	"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.32 .E97 2017
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian