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|a Managing media businesses :
|b a game plan to navigate disruption and uncertainty /
|c Mike Rosenberg, Philip H. Seager, editors.
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| 264 |
|
1 |
|a Cham, Switzerland :
|b Palgrave Macmillan,
|c [2017]
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| 300 |
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|a 1 online resource (xvii, 223 pages) :
|b illustrations
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|a Includes bibliographical references and index.
|
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|a The big picture : four trends that change everything / Mike Rosenberg and Philip H. Seager -- Strategy : the soul of your business / Mike Rosenberg, Adrian Caldart, with Philip H. Seager -- "Show me the money!" Getting inside the bottom line / Philip H. Seager as told by Hillel M. Maximon -- Marketing in a new media world / Julian Villanueva with Philip H. Seager -- Decisive leadership : leaders that create extraordinary outcomes / Mike Rosenberg, Iris Firstenberg, with Philip H. Seager -- Decision analysis : the "science" of predicting your next hit / Miguel A. Ariño, Rafael de Santiago, with Philip H. Seager -- Operations management : not just what you do, but how you do it / Philip Moscoso with Philip H. Seager -- The digital economy : it's not the technology, it's the business model, stupid! / Sandra Sieber with Philip H. Seager -- Managing creative people : time to tear up the handbook? / Philip H. Seager -- Corporate and entrepreneurial finance : moving your business from back of the envelope to front of the class / Ahmad Rahnema Alavi, Jan Simon, with Philip H. Seager -- Scenario planning : your playbook for the future / Mike Rosenberg with Philip H. Seager.
|
| 520 |
8 |
|
|a This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years' time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably. Your answers to these questions that vex your media or entertainment business will depend on your frame - a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change. This book is based on IESE's Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.
|
| 650 |
|
0 |
|a Mass media
|x Economic aspects.
|
| 650 |
|
0 |
|a Internet entertainment industry
|x Economic aspects.
|
| 650 |
|
0 |
|a Mass media
|x Management.
|
| 650 |
|
7 |
|a PSYCHOLOGY
|x Social Psychology.
|2 bisacsh
|
| 650 |
|
7 |
|a Media, information & communication industries.
|2 bicssc
|
| 650 |
|
7 |
|a Business strategy.
|2 bicssc
|
| 650 |
|
7 |
|a Mass media
|x Economic aspects.
|2 fast
|0 (OCoLC)fst01011239
|
| 650 |
|
7 |
|a Mass media
|x Management.
|2 fast
|0 (OCoLC)fst01011264
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Rosenberg, Michael
|c (Economist),
|e editor.
|0 http://id.loc.gov/authorities/names/n2015047076
|
| 700 |
1 |
|
|a Seager, Philip H.,
|e editor.
|
| 776 |
0 |
8 |
|i Print version:
|t Managing media businesses. A game plan to navigate disruption and uncertainty.
|d Cham : Palgrave Macmillan 2017
|z 9783319520209
|w (OCoLC)974849301
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|l Online
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|i 12549671
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