Description
| Summary: | A thorough and practical look at how to exploit the opportunities presented by the integration of Europe into a single market. Details how the the single market environment will affect key business functions, from overall strategy to marketing and manufacturing. Authored by faculty at INSEAD, Europe's leading business school.
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| Item Description: | "Published in collaboration with INSEAD, Fontainebleau, France"--T.p. verso. |
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| Physical Description: | xxiv, 369 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 1555423434 |
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