Single market Europe : opportunities and challenges for business /
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| Edition: | 1st ed. |
|---|---|
| Imprint: | San Francisco : Jossey-Bass Publishers, 1991. |
| Description: | xxiv, 369 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | Jossey-Bass management series |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1153893 |
Table of Contents:
- Preface
- The Authors
- Part 1. Setting the Stage: European Business Before 1992
- 1. Evolution of the Single Market
- 2. Competition and Competitors: How the European Community Compares with the United States and Japan
- 3. Politics and Economics: Prospects for Gorbachev2s Common European Market
- Part 2. Strategic Challenges of the Single Market
- 4. Pan-European Marketing: Combining Product Strength and Geographical Coverage
- 5. New Manufacturing Strategies: Taking Advantage of Uniform Standards and Alternative Technologies
- 6. Aligning Strategic Demands and Corporate Capabilities
- 7. Seizing Opportunities: The Changing Role of Strategy in European Companies
- Part 3. Critcal Cultural and Managerial Issues
- 8. Managing Across Cultures and National Borders
- 9. Identifying Management Talent for a Pan-European Environment
- 10. Understanding the European Consumer: Myths and Realities
- 11. Appreciating the Diversity of the Single Market Community
- Part 4. Finance, Banking, and the Monetary System
- 12. Forging a Financial and Monetary Union
- 13. Integrating and Legislating Rapid Changes in the Financial Services Industry
- Part 5. 1992 and Beyond: Perceptions and Realities
- 14. The Impact of the Single Market in European Business: A Case Study
- 15. Future Challenges for Single Market Europe: Feedback from Business and Government Leaders
- Index