Made for China : success strategies from China's business icons /

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Bibliographic Details
Author / Creator:Nothhaft, Christian, author.
Imprint:Cham, Switzerland : Copernicus Books is a brand of Springer, [2018]
©2018
Description:1 online resource (284 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11542316
Hidden Bibliographic Details
ISBN:9783319615844
331961584X
3319615831
9783319615837
Digital file characteristics:text file
PDF
Notes:Print version record.
Summary:This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping them learn how to do business "Made for China."
Other form:Print version: Nothhaft, Christian. Made for China : Success Strategies From China's Business Icons. Cham : Springer International Publishing, ©2017 9783319615837
Standard no.:10.1007/978-3-319-61584-4

MARC

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505 0 |a China's Customers and How to Lead the Trend With Them.- The Face -- Accelerating Customer Individuality.- The Family -- Enhancing Quality of Life.- The Food -- Aspiring to a Healthy and Fashionable Diet.- Fun, Entertainment and Leisure.- Made for China -- The Future. 
520 |a This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping them learn how to do business "Made for China." 
650 0 |a International business enterprises  |z China. 
650 0 |a Business enterprises, Foreign  |z China. 
651 0 |a China  |x Economic conditions  |y 2000-  |0 http://id.loc.gov/authorities/subjects/sh99010023 
650 0 |a Success in business  |z China. 
650 7 |a Business strategy.  |2 bicssc 
650 7 |a Entrepreneurship.  |2 bicssc 
650 7 |a Market research.  |2 bicssc 
650 7 |a Business & management.  |2 bicssc 
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650 7 |a BUSINESS & ECONOMICS  |x Industries  |x General.  |2 bisacsh 
650 7 |a Business enterprises, Foreign.  |2 fast  |0 (OCoLC)fst00842659 
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650 7 |a International business enterprises.  |2 fast  |0 (OCoLC)fst00976774 
650 7 |a Success in business.  |2 fast  |0 (OCoLC)fst01137062 
651 7 |a China.  |2 fast  |0 (OCoLC)fst01206073 
648 7 |a Since 2000  |2 fast 
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