Made for China : success strategies from China's business icons /

Made for China : success strategies from China's business icons /

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Bibliographic Details
Author / Creator:	Nothhaft, Christian, author.
Imprint:	Cham, Switzerland : Copernicus Books is a brand of Springer, [2018] ©2018
Description:	1 online resource (284 pages)
Language:	English
Subject:	International business enterprises -- China. Business enterprises, Foreign -- China. Success in business -- China. Business enterprises, Foreign. Economic history. International business enterprises. Success in business. China -- Economic conditions -- 2000- China.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11542316

Hidden Bibliographic Details
ISBN:	9783319615844 331961584X 3319615831 9783319615837
Digital file characteristics:	text file PDF
Notes:	Print version record.
Summary:	This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping them learn how to do business "Made for China."
Other form:	Print version: Nothhaft, Christian. Made for China : Success Strategies From China's Business Icons. Cham : Springer International Publishing, ©2017 9783319615837
Standard no.:	10.1007/978-3-319-61584-4

Table of Contents:

China's Customers and How to Lead the Trend With Them.- The Face
Accelerating Customer Individuality.- The Family
Enhancing Quality of Life.- The Food
Aspiring to a Healthy and Fashionable Diet.- Fun, Entertainment and Leisure.- Made for China
The Future.