Visual merchandising : window and in-store displays for retail /
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| Author / Creator: | Morgan, Tony. |
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| Edition: | [2nd ed.]. |
| Imprint: | London : Laurence King Pub., 2011. |
| Description: | 1 online resource (208 pages) : color illustrations |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11550934 |
| Summary: | A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains new case studies and updated images. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area. |
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| Physical Description: | 1 online resource (208 pages) : color illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781780670928 1780670923 9781785391682 1785391682 1322330972 9781322330976 9781856697637 1856697630 |