Health care marketing plans : from strategy to action /

Health care marketing plans : from strategy to action /

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Bibliographic Details
Author / Creator:	Hillestad, Steven G.
Edition:	2nd ed.
Imprint:	Gaithersburg, Md. : Aspen, 1991.
Description:	xi, 255 p. : ill. ; 24 cm.
Language:	English
Subject:	Medical care -- Marketing Strategic planning Health services administration Health services administration. Medical care -- Marketing. Strategic planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1158964

Hidden Bibliographic Details
Other authors / contributors:	Berkowitz, Eric N.
ISBN:	0834201887
Notes:	Includes bibliographical references and index.

Description
Summary:	Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
Physical Description:	xi, 255 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0834201887