Health care marketing plans : from strategy to action /

Health care marketing plans : from strategy to action /

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Bibliographic Details
Author / Creator:Hillestad, Steven G.
Edition:2nd ed.
Imprint:Gaithersburg, Md. : Aspen, 1991.
Description:xi, 255 p. : ill. ; 24 cm.
Language:English
Subject:
Medical care -- Marketing
Strategic planning
Health services administration
Health services administration.
Medical care -- Marketing.
Strategic planning.
Format: E-Resource Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1158964
Hidden Bibliographic Details
Other authors / contributors:Berkowitz, Eric N.
ISBN:0834201887
Notes:Includes bibliographical references and index.

MARC

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