Marketing to an aging population : selected readings /

Marketing to an aging population : selected readings /

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Bibliographic Details
Edition:2nd ed.
Imprint:Chicago, Ill. : American Marketing Association, c1990.
Description:x, 257 p. : ill. ; 28 cm.
Language:English
Subject:
Marketing -- United States -- Management
Aged as consumers -- United States.
Consumer behavior -- United States
Consumer behavior.
Marketing -- Management.
Older consumers.
United States.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/1167301
Hidden Bibliographic Details
Other authors / contributors:Balazs, Anne L.
Schewe, Charles D., 1942-
ISBN:0877572097
Notes:Includes bibliographical references.

MARC

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