The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /
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Author / Creator: | Nelson, Tara-Nicholle, author. |
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Imprint: | Oakland, California : Berrett-Koehler Publishers, Inc., 2017. ©2017 |
Description: | 1 online resource (xi, 160 pages) |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11677320 |
ISBN: | 1626568847 9781626568846 9781626568853 1626568855 9781626568839 1626568839 |
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Notes: | Includes bibliographical references and index. |
Summary: | This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement. |
Other form: | Print version: Nelson, Tara-Nicholle. Transformational consumer. 1 edition. Oakland, CA : Berrett-Koehler Publishers, [2017] 9781626568839 1626568839 |
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