The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /

The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /

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Bibliographic Details
Author / Creator:Nelson, Tara-Nicholle, author.
Imprint:Oakland, California : Berrett-Koehler Publishers, Inc., 2017.
©2017
Description:1 online resource (xi, 160 pages)
Language:English
Subject:
Consumer satisfaction.
Marketing.
Consumer satisfaction.
Marketing.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11677320
Hidden Bibliographic Details
ISBN:1626568847
9781626568846
9781626568853
1626568855
9781626568839
1626568839
Notes:Includes bibliographical references and index.
Summary:This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
Other form:Print version: Nelson, Tara-Nicholle. Transformational consumer. 1 edition. Oakland, CA : Berrett-Koehler Publishers, [2017] 9781626568839 1626568839
Table of Contents:
  • Prologue : thirty years of transformation
  • Introduction : how to transcend the transactional
  • Meet the transformational consumer
  • Removing resistance and triggering progress
  • The hero's journey of your transformational consumer
  • Your call to adventure
  • Rethink what you sell
  • Rethink your customer
  • Rethink your marketing
  • Rethink your competition
  • Rethink your culture
  • Conclusion: transcendence : the natural state of things
  • The transformational consumer self-assessment : what do you need to rethink first?
  • Acknowledgements
  • About the author.

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