Native advertising : advertorial disruption in the 21st century news feed /

Native advertising : advertorial disruption in the 21st century news feed /

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Bibliographic Details
Author / Creator:	Lynch, Lisa M., author.
Imprint:	Abingdon, Oxon ; New York : Routledge, 2018. ©2018
Description:	128 pages ; 23 cm.
Language:	English
Series:	Disruptions: studies in digital journalism Disruptions (Routledge (Firm))
Subject:	Internet advertising. Internet marketing. Internet advertising. Internet marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11682959

Hidden Bibliographic Details
ISBN:	9781138040410 113804041X 9781315175119
Notes:	Includes index.

Table of Contents:

1. Native advertising saves the newsroom? How news outlets came to embrace native advertising and how audiences and regulators grapple with its rise
2. Studio N: in-house native advertising at US and European news publishers
3. Native on the issues: native advertising and issue-based messaging from corporation nonprofits
4. Going native at The New York Times: a case study
5. The future: the end of (native) advertising and the life of news
Index