Innovation heroes : understanding customers as a valuable innovation resource /

Innovation heroes : understanding customers as a valuable innovation resource /

Saved in:
Bibliographic Details
Author / Creator:Schweitzer, Fiona, author.
Imprint:New Jersey : World Scientific, [2018]
Description:xi, 291 pages ; 24 cm.
Language:English
Series:Series on technology management ; Vol. 31
Series on technology management ; v. 31.
Subject:
Customer relations.
Consumers.
New products.
Diffusion of innovations.
Technological innovations.
Consumers.
Customer relations.
Diffusion of innovations.
New products.
Technological innovations.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11725465
Hidden Bibliographic Details
Other authors / contributors:Tidd, Joseph, 1960- author.
ISBN:9781786345363
1786345366
Notes:Includes bibliographical references and index.
Table of Contents:
  • Preface
  • About the Authors
  • Chapter 1. Customers at the center stage
  • 1.1. Introduction
  • 1.2. Opening and closing the solution space
  • 1.3. Customer integration along the different NPD phases
  • 1.4. Customer integration for service innovation
  • 1.5. Types of customers
  • 1.6. The strategic cornerstones of customer integration
  • 1.6.1. Customer orientation
  • 1.6.2. Manufacturer active paradigm (MAP) and customer active paradigm (CAP)
  • 1.6.3. The four basic strategic approaches of customer integration
  • Chapter 2. Direct approaches to open the solution space: Users as creativity machines
  • 2.1. Customers and creativity
  • 2.2. Direct online tools for opening the solution space
  • 2.2.1. Goals and scope of direct online tools
  • 2.2.2. Online idea competitions
  • 2.2.3. Virtual communities for idea suggestion and cocreation
  • 2.3. Direct offline tools for opening the solution space
  • 2.3.1. Creativity workshops with ordinary users
  • 2.3.2. Lead user workshops
  • Chapter 3. Indirect approaches to open the solution space: Methods to identify latent needs
  • 3.1. The relevance of latent needs
  • 3.2. Ethnography
  • 3.3. Empathic design
  • 3.4. Netnography
  • 3.5. Focus group workshops
  • 3.6. Service blueprinting and customer journey workshops
  • 3.7. Laddering technique
  • 3.8. Critical incident technique
  • 3.9. Zaltman metaphor elicitation technique (ZMET)
  • 3.10. Repertory grid
  • Chapter 4. Approaches to close the solution space: Customers as evaluators
  • 4.1. Preference tests and test errors
  • 4.2. Qualitative and quantitative preference tests
  • 4.3. Respondent selection
  • 4.4. Typical question set
  • 4.5. Concept tests
  • 4.6. Product tests
  • 4.7. Conjoint tests
  • 4.8. Store and market tests
  • 4.9. Go/no go decisions and market demand forecasts based on test results
  • Chapter 5. Integrated approaches to open and close the solution space: Multiple customer interaction
  • 5.1. Design thinking
  • 5.2. Outcome-driven innovation (ODI)
  • 5.3. Quality function deployment (QFD)
  • 5.4. Market scrums
  • 5.5. R&D alliances and NPD networks with customers
  • 5.5.1. Contract
  • 5.5.2. Joint ventures and strategic alliances
  • 5.5.3. Innovation networks
  • Chapter 6. Development of organizational customer integration capabilities and implementation of customer integration in NPD and NSD
  • 6.1. Three process-related customer integration competencies and the customer orientation mindset
  • 6.2. Customer information acquisition capabilities
  • 6.3. Customer information dissemination capabilities
  • 6.4. Customer information utilization capabilities
  • 6.5. The way ahead
  • References
  • Index
Purchased by the Francis H. Dowley Endowed Library Fund bookplate

Similar Items