Learning to Sell Sex(ism) : Advertising Students and Gender /
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Author / Creator: | O'Driscoll, Aileen, author. |
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Imprint: | Cham, Switzerland : Palgrave Macmillan, [2019] ©2019 |
Description: | 1 online resource. |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11800745 |
Table of Contents:
- 1. Introduction
- 2. Gendered advertising: From text to industry to classroom
- 3. We're just different (but equal): Unpacking students' gendered views
- 4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men
- 5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content
- 6. Conclusions and Reflections.