IPhone app design for entrepreneurs : find success on the app store without coding /

IPhone app design for entrepreneurs : find success on the app store without coding /

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Bibliographic Details
Author / Creator:Holstein, Megan, author.
Imprint:[Berkeley, CA] : Apress, [2019]
Description:1 online resource (231 pages)
Language:English
Subject:
iOS (Electronic resource)
IOS (Electronic resource)
iPhone (Smartphone) -- Programming.
Application software -- Development.
Application software -- Development.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11852247
Hidden Bibliographic Details
ISBN:9781484242858
1484242858
9781484242865
1484242866
9781484242841
148424284X
Digital file characteristics:text file PDF
Notes:Getting Your App on People's Devices
Online resource; title from digital title page (viewed on July 11, 2019).
Summary:Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench work for you. If you plan carefully and make intelligent decisions when establishing your viral app business, you will find success on the App Store. Remember, though, the App Store is not a lottery. Apps are not randomly featured, and it is not happenstance that makes your app successful. Luck and fortuitous timing tempered by hard work and a good app idea are key factors to success. You can't aimlessly create an app, throw it on the App Store, and watch the dollars roll in. You'll get back what you put in. This book lays the foundation and outlines the skills needed by aspiring entrepreneurs with no coding experience for selling a killer app.
Other form:Print version: Holstein, Megan. IPhone App Design for Entrepreneurs : Find Success on the App Store Without Coding. Berkeley, CA : Apress L.P., ©2019 9781484242841
Standard no.:10.1007/978-1-4842-4285-8
Table of Contents:
  • Intro; Table of Contents; About the Author; Introduction; Part I: Design; Chapter 1: Refining Your Idea; Make it Small in Scope; Cool Features ≠ a Good App; Compare with Your Competition; What You're Really Saying; Finding Your Competition; Execution is Everything; Make it Easy to Explain; Always Get Feedback; Ask Friends and Family for Feedback; Go to Local Events for Your Target Audience; Interpreting User Feedback; The Final Test; Chapter 2: Website; What Your Website Should Have; Building Your Website; LaunchRock (FREE); Squarespace (99/yr); WordPress (Prices Vary); Customer Support
  • Chapter 3: Idea ValidationPromote Your Website; Tell a Story; Give Readers a Call to Action; Keep It Personal; Interact with Signups; Start a Company Blog; Ask Subscribers Questions; Survey Subscribers; How to Create Your Own Survey; Ask Users Good Questions; The Questions You Should be Asking; What are You Trying to Get Done? (Gather Context); How Do You Currently Do This? (Analyze Workflow); What Could be Better About How You Do This? (Find Opportunities); Chapter 4: Business Models; The Long Tail; Pros; Cons; The Flagship; Pros; Cons; Model User; Chapter 5: Fair Pricing; Flat Pricing
  • High-to-Low PricingPros; Cons; Low-to-High Pricing; Pros; Cons; Freemium; In-App Advertisements; Picking a Pricing Model; Chapter 6: Planning Your App; App Outline; Gestures; Stick to Apple's Gesture Guidelines; Using Animation; Loading Screens; Real-World Metaphors; Screen Transitions; Chapter 7: User Experience Design; Wait, What Is a UX Designer?; Wireframing; Considering Price; In-App Purchases; Advertisements; Flat Fee; Fragmentation In Design; Full-Size iPad; iPad Mini; iPhone Plus Models; iPhone Smaller Models; iPhone 5/5S; iPhone 4 and Previous; Chapter 8: Case Study: Scribe
  • Chapter 9: Design PersonalityDrafts 4; Pocketbooth; Seek Critique and Feedback; Be Creative; Part II: Development; Chapter 10: Funding Sources; Kickstarter; Pros; Cons; How to Get Started; Family and Friends; Fools; Applits; Pros; Cons; How to Get Started; Investors (Venture Capitalists); Pros; Cons; How to Get Started; Find a Business Partner; Pros; Cons; How to Get Started; Chapter 11: Case Study: Applits; The Importance of Constant Feedback; Chapter 12: Development Methods; Do It Yourself; Pros; Cons; How to Get Started (Programming); How to Get Started (with Graphic Design)
  • App-Building ProgramPros; Cons; How to Get Started; Hiring Developers; Pros; Cons; How to Get Started; Chapter 13: Hiring Developers; Creating a Job Listing; Determining a Payment Method; Fixed-Price; Hourly Contract; Determining Where to List Your Job; Writing Your Listing; Things You Should Provide; Ask Questions; Vetting Applicants; Getting Started; Define Succes; Determine Milestones; Keep in Contact; Chapter 14: Code Add-Ons; App Templates; Pros; Cons; How To Get Started; App Store Analytics; Internal Analytics; Chapter 15: Beta-Testing; How to Beta-Test Right; Finding Beta-Testers

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