Hidden Bibliographic Details
| Title varies: | Western advertising: news issue Sept. 26, 1949-Mar. 4, 1957
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| Date / volume: | -Sept. 12, 1949; v. 54, no. 3-v. 75, no. 24, Sept. 26, 1949-June 13, 1960; v. 81, no. 2-v. 88, no. 28, July 3, 1963-June 5, 1967.
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| Notes: | Sept. 26, 1949- numbered as part of Western advertising.
Absorbed by Western advertising, v. 75, no. 25-v. 80, no. 10, June 20, 1960-June 1963. Resumed as separate publication with v. 81, no. 2, July 3, 1963.
Merged with Western advertising and MAC media agencies clients to form MAC/western advertising, July 1967.
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