M-commerce : experiencing the phygital retail /
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| Imprint: | Toronto ; New Jersey : Apple Academic Press, 2019. |
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| Description: | xxvi, 409 pages : illustrations ; 24 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11881615 |
Table of Contents:
- Dedication
- List of Contributors
- List of Abbreviations
- Foreword
- Preface
- Introduction
- Part I. M-Commerce: Meaning, Evolution, Trends, and Hindrances
- 1. M-Commerce: Meaning, Evolution, and Growth
- 2. What's New with Mobile Commerce?
- 3. Mobile Commerce: Evolution and Trends
- 4. Success Factors of M-Commerce: A Customer Perspective
- 5. Driving Forces of M-Commerce
- 6. Encumbrances in M-Commerce: A Demographic Context
- Part II. M-Commerce: Harbinger of "Phygital" Retail
- 7. Let's Get Phygital: M-Commerce as a Crusader for "Phygital" Retail
- 8. M-Commerce: Crusader for "Phygital" Retail
- Part III. Facets of M-Commerce and Consumer Perceptions
- 9. Factors Deterring the Adoption of M-Tourism in India
- 10. Adoption of M-Commerce Among Women: An Empirical Study in India
- 11. Mobile Learning: Factors Affecting Students' Adoption in Higher Education
- 12. An Empirical investigation of Adoption and Satisfaction of M-Commerce Users in the Selected City of Gujarat State: A Case Study of Vadodara City
- 13. M-Commerce: A Boon or Bane for Grocery Shoppers
- Part IV. M-Commerce: Miscellany
- 14. Measuring Mobile Commerce Service Quality: A Review of Literature
- 15. Is India Poised for M-Commerce in the Cashless Milieu?
- 16. M-Commerce at the Bottom of the Pyramid: Insights from Asia
- 17. Vigor of M-Word of Mouth in the Consumer Epoch
- Index