The innovation matrix : 3 moves to design a winning strategy for innovation & intellectual property /
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| Author / Creator: | Jeyakodi, Deepika, author. |
|---|---|
| Imprint: | Amsterdam, The Netherlands : BIS Publishers, [2019] ©2019 |
| Description: | 135 pages : illustrations (chiefly color) ; 20 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11900487 |
Table of Contents:
- Front Of Book
- Dedication
- Preface
- How To Use This Book
- Introduction: Get ready Understanding Innovation
- Part 1. Why Intellectual Property Is Key To Managing Innovation
- The evolution of innovation
- Innovation today
- A VUCA world
- Open innovation
- IP as a tool for open innovation
- Ways to use IP as a tool
- Part 2. Game On: You Need A Strategy
- Set-up for success
- Building your innovation & IP strategy
- Fitting IP into your innovation strategy
- Strategy groundwork: things to do
- Introduction Summary
- Move 1. Think: Internal & External Analysis
- Cheat Sheet: Building Blocks
- 6 Building Blocks to analyze your innovation game
- Block 1. Interests
- 1. Perspective of the owner, developer, or user
- 2. Joint, party-specific, or conflicting interests
- Tesla
- 3. Technical, commercial, and legal interests
- Nokia and Vodafone
- Block 2. Contribution
- Facebook partners with PayPal
- Block 3. Technology
- 1. Technology life cycle
- Technology life cycle models
- 2. Generic or specific technology
- 3. Segregability
- Vantablack and the field of art
- Block 4. Business Model
- Core and non-core
- Google's business model
- Block 5. Industry
- 1. Type of industry and pace of innovation
- 2. Distribution of knowledge
- 3. Distribution of IP
- Google and Samsung
- Block 6. Organization
- Size, pace, age
- Think Summary
- Wait! Where Things Go Wrong: Influencers
- #1.No Man Is An Island
- #2. Paradox Of Openness
- #3. The Medusa Effect
- Move 2. Strategize: Gathering Your Innovation & IP Options
- Cheat Sheet: The Innovation & IP Matrix
- The Matrix: innovation approach vs. capturing value
- Strategy 1. Classic R&D58
- Skunk Works
- Strategy 2. Free For The Public
- IBM's free patents
- Tesla
- Strategy 3. Open Source
- Strategy 4. Crowd Innovation
- General Electric
- Lego
- Zoom Nokia and Airbus fish for ideas
- The Mellow Middle Of The Innovation Plus
- Strategy 5. Licensing
- Nokia
- Tool! Wedding Cake model
- Strategy 6. Open Access Research
- Horizon Europe
- Strategy 7. Creators' Platform
- Apple
- Strategy 8. Stealth Innovation
- PfizerWorks
- Strategy 9. Collaborative Innovation
- a. Collaborative open licensing
- b. Shield
- c. Selective revealing
- Lindt & Sprüngli chocolate
- Platform Business Model-The New Way To Do Business And Innovation
- Exploring the platform business model
- The platform business model in short
- Monetizing the platform
- A greater impact
- LEGO
- YouTube
- Philips Hue
- Distribution of IP in the platform business model
- Strategize Summary
- Move 3. Act: Strategy Implementation
- Cheat Sheet: The IP Toolbox
- Upcycled Tools for the new world
- Tool 1. Work Your Ecosystem: Turn On The Charm
- Ask yourself some questions
- Who are the actors in the ecosystem?
- Have you mapped their interests?
- Tool! Stakeholder Mapping
- Haier's Hope: Technology Scouting
- Tool 2. Clever Contracting
- Scoping the activities in the contract
- Simple, clear, and flexible contracts
- Tool! Legal design thinking: start with the end user in mind
- Functionality and good user experience first
- Beyond the wall of text
- Aim for action
- Contract design patterns
- From redesign to transformation
- Contract Design Patterns: Make It Work
- 1. Swimlanes
- 2. Timelines
- 3. Companion icons
- CASE Fashion Forward
- A deep dive into clever contracting for innovation and its IP
- Tool! IP options table
- Tool 3. Attitude & Alliances: Clinch The Win
- Innovation culture
- Interdisciplinary teams
- Act Summary
- Templates!
- Needs & contributions matrix
- Wedding Cake model brainstorm template
- Building Block analysis
- IP and innovation term sheet
- Play
- Case 1. Primecare(Easy)
- PrimeCare Building Blocks
- PrimeCare Matrix
- PrimeCare Tools
- Case 2. Taylor's And Daily Tropics (Medium)
- Taylor's Building Blocks
- Daily Tropics Building Blocks
- Taylor's & Daily Tropics Matrix
- Taylor's & Daily Tropics Tools
- Case 3. Playgo (Complex)
- PlayGO Building Blocks
- PlayGO Matrix
- PlayGO Tools
- Extra
- Acknowledgements
- Bibliography & Footnotes
