Compromised data : from social media to big data /

The digital age provides society with many advantages in the areas of communication and information on a personal, social, or political level. Here, more then ten international scholars who have examined the importance and complexity of social data and big data issues address the dangers that may occur in surveillance of online sites, including how and by whom this social data may be transformed and eventually controlled. Under the best scenario, data collection and analysis help society further the common good. However, the results of social data analysis can often be compromised. Avenues such as Facebook and Twitter allow users to share personal information, but often these sites are compromised by marketers who may use this information for profit. Clicking on a link frequently gives researchers worthwhile information, but even an innocuous click can be problematic. In addition, privacy is a major issue. Individuals innocently list information about their age, where they work and live, what their interests and concerns are, where they travel, etc., not realizing the potential adverse effects of their actions. Selected information from data collected online can lead to issues related to social profiling and guilt or innocence, as well as flag persons of interest. Overall, a thought-provoking book for all online users. Summing Up: Recommended. All readership levels. --Deborah J. Gougeon, University of Scranton