Part 1 A more efficient market for ideas 1.1 Europe's IP architecture Laurent Manderieux, L Bocconi University, Milan The EU - but not only the EU; The new EU-wide integrated IP rights: big success and much use; Partly integrated rights: harmonized rights can sometimes be of real help to companies; The European Patent Organization: a convenient European alternative route for obtaining patents; What about the future? 1.2 The strategic role of IP in European business Ed Round, Marks & Clerk 1.3 IP in the knowledge economy Bo Heiden and Ulf Petrusson, CIP From blocking to building block; Managing (intellectual) assets, property and capital; The transformation to knowledge-based business models; A framework for developing knowledge-based business models 1.4 IP and open innovation Hélène Raybaud and Yves Morel, Schlumberger Open innovation: the new equation of globalization; Open innovation at Schlumberger; IPR and open innovation; In conclusion 1.5 Managing patents as assets Lars Kellberg, Novo Nordisk Getting the most valuable patents; From core technology to marketing claims and unique selling points; Securing freedom to operate through an enhanced bargaining position; Successful execution is at least as important as designing the strategy; Drafting patent applications for worldwide protection 1.6 Europe's different IP cultures William Bird, Bird Goën Part 2 Acquisition of IP rights in Europe 2.1 Patents Peter Indahl, International Patent Bureau Integrate the filing strategy with your business plan; Your company size and position in the market; The patent offices available in Europe; Substantive examination or pure registration; The first filing: national or European; The first filing: international; Quality of the first filing 2.2 Trade marks Gabriella Modiano, Modiano Josif Pisanty & Staub All roads lead to Europe ; National filing system; The international trade mark system; The CTM system: Europe's unitary answer; A unitary (and unique) weapon against potential infringers in the European Union; The (positive) fate of historical national trade mark applications: the creation of 'seniority'; A single market: use in few countries, valid in 27 states; The expansion of the CTM in an ever-growing Europe 2.3 Copyright in Europe Jan Nilsson, Ström & Gulliksson Intellectual Property Consulting Copyright protection; Legal provisions; Rights to a work under copyright protection; Free use of works; The copyright symbol [!c!]; Legal measures against infringers; UK copyright law; French copyright law; New developments 2.4 Designs Elisabeth Murray, Mathys & Squire What is a design?; Legal protection for designs in the European Union; Protection of designs under the Community Design Regulation; Rights obtained under the Community Design Regulation; Taking action against infringement; Benefits of registration under the Community Design Regulation; Applying for registration; When to file; Third parties' rights; Summary Feature: Utility models Daniela Carosi, Italian Patent and Trademark Office 2.5 Trade secrets Ruth Soetendorp, Centre for Intellectual Property Policy & Management, Bournemouth University What is a trade secret?; How does a trade secret differ from confidential information?; What information can constitute a trade secret?; How does the law protect trade secrets?; International recognition of trade secret protection; Trade secrets and confidential information - some practical suggestions Part 3 Commercializing IP in Europe 3.1 Innovation rights Jean-Louis Somnier, Novagraaf Technologies Innovation: a holistic view, going beyond technology alone; Entering Europe with an innovation: options for IP rights protection; IP protection of an innovation: a critical business decision 3.2 Building an international knowledge business Christina Nordström, Swedish Patent and Registration Office ClimateWell; Elekta Feature: international innovation Daniela Carosi, Italian Patent and Trademark Office 3.3 IP and proof of concept Dan Richardson and Dr Paul McEvoy, Technology from Ideas, and Cathal Lane, Tomkins & Co Environment and people; Sourcing ideas; Selection/filtering; Development; Key activities; Sale; Summary and future trends 3.4 Business-university collaboration Lawrence Cullen, UK Intellectual Property Office Purpose ; The Toolkit; Using the Toolkit; Use of the Toolkit; Recent updates; Collaboration in Europe; The future: business-to-business model agreements; Conclusion 3.5 Managing IP in collaborative ventures Martin A Bader, BGW AG Management Advisory Group Collaboration = dilution of intellectual assets? ; Collaborative success factors ; Conclusions 3.6 Licensing as a growth strategy in Europe Martin Sandford, Licensing Executives Society, Britain & Ireland Risk perspective; Intellectual property; What is a licence?; Licensee selection; Common pitfalls - what can go wrong; When would licensing be inappropriate?; Conclusions 3.7 Innovation support in the new Europe Eva Bakos and Andras Haszonits, Hungarian Patent Office Situation of Hungarian SMEs according to the VIVACE Survey 2 6; Economic incentives for innovation and the application of IPR; The VIVACE programme; Conclusions Part 4 Technology and patents 4.1 Creating a patent position in Europe Alan Senior, J A Kemp & Co The building blocks; Litigation; Building a position with the blocks 4.2 European patents: differences from the United States Timothy J May and Beth Z Shaw, Finnegan Henderson Introduction; Filing and prosecuting patent applications in the United States and Europe; Post-grant procedures; Litigation/enforcement 4.3 Prior art searching Dean Parry, Patent Seekers It's a complex system; The standard route to gaining a patent; How does a patent office process your patent application?; Common misconceptions; Light at the end of the tunnel; A few helpful suggestions Feature: Assisted patent searches Professor Heinz Muller and Dr Alban Fischer, Swiss Federal Institute of Intellectual Property 4.4 Portfolio building Sue Scott, Abel & Imray How to develop your filing strategy; In which countries should you file patent applications?; The value of different types of claim; Claim types: a pharmaceutical case study; Portfolio review 4.5 Patent exceptions John Brunner and James Warner, Carpmaels & Ransford In what way are medical inventions excluded from patentability?; Ways of protecting medical inventions in practice at the EPO; Computer software and EPO patents; Patents for plant and animal varieties 4.6 Patent clearances Micaela Modiano, Dr Modiano Associati European opposition: a single procedure and a single result; Third party observations: steering prosecution at no cost; Double attack; Summary 4.7 Patents on a budget Keith Loven, Loven & Co Do you have an invention?; Do you need a patent?; Decide on a sensible patenting strategy Part 5 Creative and digital rights 5.1 Issues in European copyright Andrew Yeates, Sheridans The benefit of flexibility for copyright; To harmonize or not to harmonize, that is the question; Gowers Review of Intellectual Property; Summary 5.2 Copyright and the digital economy Emanuel Meyer, Swiss Federal Institute of Intellectual Property 5.3 Digital poli Excerpted from The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property by Adam Jolly, Jeremy Philpott All rights reserved by the original copyright owners. 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