Winning the reputation game : Creating stakeholder value and competitive advantage /

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Bibliographic Details
Author / Creator:Dowling, Grahame R. (Grahame Robert), author.
Imprint:Cambridge, Massachusetts : The MIT Press, [2016]
©2016
Description:1 online resource (xi, 261 pages) : illustrations
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11909882
Hidden Bibliographic Details
ISBN:9780262335089
0262335085
9780262335072
0262335077
9780262335096
0262335093
9780262034463
0262034468
Notes:Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage.
Includes bibliographical references and index.
Print version record.
Summary:Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
Other form:Print version: Dowling, Grahame R. (Grahame Robert). Winning the reputation game. Cambridge, Massachusetts : The MIT Press, [2016] 9780262034463