Winning the reputation game : Creating stakeholder value and competitive advantage /

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Bibliographic Details
Author / Creator:	Dowling, Grahame R. (Grahame Robert), author.
Imprint:	Cambridge, Massachusetts : The MIT Press, [2016] ©2016
Description:	1 online resource (xi, 261 pages) : illustrations
Language:	English
Subject:	Corporate image. Social responsibility of business. Organizational effectiveness. Corporate image. Organizational effectiveness. Social responsibility of business.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11909882

Hidden Bibliographic Details
ISBN:	9780262335089 0262335085 9780262335072 0262335077 9780262335096 0262335093 9780262034463 0262034468
Notes:	Subtitle on dust jacket cover: Creating stakeholder value and competitive advantage. Includes bibliographical references and index. Print version record.
Summary:	Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
Other form:	Print version: Dowling, Grahame R. (Grahame Robert). Winning the reputation game. Cambridge, Massachusetts : The MIT Press, [2016] 9780262034463

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