The evolution and emergence of QR codes /
Saved in:
Author / Creator: | Aktaş, Celalettin, author. |
---|---|
Imprint: | Newcastle upon Tyne : Cambridge Scholars Publishing, 2017. |
Description: | 1 online resource (xxv, 114 pages) : illustrations |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11911189 |
Table of Contents:
- Table of Contents; List of Figures; List of Tables; Preface; Acknowledgements; Abbreviations; Introduction; Chapter One; 1.1 Development and Transformation of Communication and New Media; 1.1.1 Telegraph; 1.1.2 Photograph; 1.1.3 Telephone; 1.1.4 Wireless Telegraph; 1.1.5 Cinema; 1.1.6 Radio; 1.1.7 Television; 1.1.8 New Media; 1.1.8.1 Internet; 1.1.8.2 Electronic Mail; 1.1.8.3 Weblogs; 1.1.8.4 Social Network Sites; 1.2 Characteristics of New Media; 1.2.1 Digitalization; 1.2.2 Convergence; 1.2.3 Interactivity; 1.2.4 Control; 1.2.5 Demassification; 1.2.6 Asynchronicity; 1.2.7 Hypertext.
- 1.2.8 Multimedia1.3 Trends in the Development of Communication and New Media; Chapter Two; 2.1 Understanding QR Code; 2.1.1 Characteristics of QR Code; 2.1.1.1 High Capacity Encoding; 2.1.1.2 Contamination and Loss of Vision Resistance; 2.1.1.3 International Standardization; 2.1.1.4 Readability from Any Direction; 2.1.2 Functional Features of QR Code; 2.1.2.1 Bridge between the Real World and the Virtual World; 2.1.2.2 Opportunity for Instant Access to Online Information; 2.1.2.3 Overcoming Spatial Limitations; 2.1.2.4 Efficient Without Internet; 2.1.2.5 User Friendly Generation of QR Code.
- Chapter Three3.1 Areas Where QR Codes Can Be Used; 3.1.1 Advertising; 3.1.2 Print Newspapers; 3.1.2.1 Transforming Print Newspapers to Hybrid Communication Media; 3.1.2.2 Increasing Commercial Revenue in Print Newspapers; 3.1.3 Book Publishing; 3.1.4 Education; 3.1.5 Television Broadcasting; 3.1.6 Online Environment; 3.1.7 Packaging; 3.1.8 Ticketing and Couponing; 3.1.9 Business Cards and Corporate Identification; 3.2 Limitations of QR Code Usage; 3.2.1 Smartphone Requirement; 3.2.2 Lack of Awareness of QR Code; 3.2.3 Irrelevant Information; 3.2.4 Inconsistent Mobile Websites.
- 3.2.5 Varying Standards between Smartphones3.3 Recommendations for Widespread Usages of QR Codes; Chapter Four; 4.1 Analog and Digital Media Together; 4.2 QR Code for the Hybridization of Media and Communication; 4.3 The Effects of QR Codes on the Hybridization of Social Culture; Conclusion; Bibliography; Index.