Toward a better understanding of rule-breaking market behavior : insights from performance breakthroughs in sports /

Toward a better understanding of rule-breaking market behavior : insights from performance breakthroughs in sports /

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Bibliographic Details
Author / Creator:	Veenendaal, Ann-Kathrin, author.
Imprint:	Cham : Springer, 2019.
Description:	1 online resource
Language:	English
Series:	Contributions to management science Contributions to management science.
Subject:	Consumer behavior. Motivation research (Marketing) Consumer behavior. Motivation research (Marketing) Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11930511

Hidden Bibliographic Details
ISBN:	9783030161071 3030161072 9783030161064
Notes:	Online resource; title from PDF title page (EBSCO, viewed July 18, 2019)
Summary:	This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. An original explication of the when and how rule-breaking innovations actually succeed. Using examples from sport, Dr. Veenendaal perceptively distinguishes the attention-grabbing aspect of an innovation from the subsequent struggle for its widespread acceptance. The question now is which managers will be the first to apply the books insights to their own innovation challenges. Prof. J. Edward Russo, Cornell University, Ithaca, NY, USA.
Standard no.:	10.1007/978-3-030-16

Description
Summary:	This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation. <br> <br>
Physical Description:	1 online resource
ISBN:	9783030161071 3030161072 9783030161064